How Their Logo Shaped the Website:
iAdvance Motorsports started out as a vision that Darren Manning had for a company he wanted to start. He met with Nextfly to bring this idea to life and the first thing we did was put together ideas for a logo design. Due to the fact that iAdvanced is a training company for the racing industry, the first thing we did was include a car. Minimalism is important in website design these days, so we used lines to bring the car to life instead of a full graphic of one.
The logo design developed eventually became the following:
When it came to their website they emphasized the need for something that was new and cutting-edge.
One great part of iAdvance is the industry they are apart of. The racing industry comes with amazing imagery of which we wanted to bring front and center into full focus. Due to this, we made large banner images as well thumbnail images for the mentor program and iAM team sections to bring those areas to life!
- Content Management System
- Website Redesign
- Responsive Design
- Logo Design
Web traffic originating from mobile devices is rising everyday, so a clean and easily navigable site on mobile devices was a must for iAdvance Motorsports’s new design. Consumers want information at their fingertips, and viewers who cannot view a site from their mobile device have the potential to go to another business. To keep viewers on the webpage we responsively scaled the site information making it easily attainable on any device.
Content Management System
We knew that iAdvance Motorsports would not have the time to learn coding to keep their website up-to-date. With the addition of a NEXTFLY content management system, iAdvance Motorsports can now easily update their content, make new blog posts, post photos and more! Not only does their content management system look good, but it makes their life easier to update information to their clients.